CLIENT: Toyota   EVENT: Nurburgring 24 Hours and VLN Races   DATE: 2010 - 2011

BRIEF: BSL were enlisted to provide operational support and project management of Toyota’s hospitality programme during the first three VLN endurance races and the 24 hour race at the Nurburgring-Noordschleife.

IMPLEMENTATION: Led by Toyota Motor Corporation (TMC), the Gazoo Racing team is a team comprised of engineers and technicians from Germany and Japan who were brought together to support the Lexus LFA in the build-up to the 24h race. BSL were brought in to provide full operational support to the team manager to ensure all elements of the race weekend’s preparation were covered.
Their multi-lingual team also proved indispensable in assisting in communication between the Japanese, German and English speaking drivers, team members and guests.
In addition to the round-the-clock race team support, BSL managed the accommodation and transport for over 400 guests and team members during the four events and provided a full programme of activities for invited guests.
This included the management of a VIP hospitality suite, coordinating helicopter rides over the circuit, Japanese and English speaking garage tours, and a special party for the team post-race, hosted by the President of Toyota, Mr Akio Toyoda to celebrate the teams fantastic achievement in the 24 Hour race finishing 1st in class.

RESULT: Following the success of the programme in 2010, BSL have been employed to manage the 2011 campaign at selected VLN races and the 24 Hour event.